Privacy Policy
This Privacy Policy (“Privacy Policy”) summarizes the personal information collected by Essential Elements Inc. DBA 2E Design and any affiliates or subsidiaries through which we may operate (referenced herein as “2E Design,” “us”, “we”, or “our”), and how we use and disclose this information. Any capitalized terms not defined in this Privacy Policy have the same meaning as in our Terms of Service, accessible at Terms.
This Privacy Policy applies to all users of our Website. By using the Website you signify your consent to the terms of our Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use the Website or submit any personal information to us.
We reserve the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Website. Your continued use of the Website after any such changes constitutes your acceptance of this Privacy Policy, as revised. Such revisions will be effective thirty days (30) after their posting. We will provide notification to users of material changes to this Privacy Statement through our Website at least thirty (30) days prior to the change taking effect by posting a notice on our home page or sending email to the primary email address specified in your user account.
What Personal Information We Collect
Personal information is information about an identifiable individual (“Personal Information”). We collect Personal Information when you voluntarily provide it through our Website, or when you provide it to us through other means. For example, we may collect Personal Information when you:
- make a purchase through the Website;
- register for an Account through the Website;
- upload to our Website or otherwise provide us with content, including photos of our Products in your home;
- contact us through email, telephone, mail, or other correspondence;
The Personal Information may include:
- your full name;
- your billing and shipping information;
- contact information, such as your telephone number, or email address;
- your date of birth;
- your location;
- photographs of our Products in your home;
- and any other Personal Information that you choose to submit to us.
When you interact with us or other users of the Website we collect certain information. This information may include:
- information about how, when, and where you use our Website
- error logging, event recording and user experience data; and
- the settings you use on our Website
We may also collect information about you from other sources. We may obtain this information from sources such as:
- third-party service providers, including Amazon, Google, Shopify, Facebook, and Pinterest, including through the use of Facebook and Pinterest’s tracking pixels which allow us to track actions taken by you o the Website;
- our business partners; and
- publicly available sources.
How We Collect Information Through Technological Means
When you use our Website, we may collect information that is automatically sent to us by your web browser or your device which runs our applications. This information may include your domain name, and your IP address. We may also collect other information, such as the type of browser you use, which of our site’s pages you view, and the files you request. We may also collect software and debug information, information from API access tokens, and referral website addresses through Apache webserver stats.
We may also create or collect device-identifiable information (DII), such as cookies, statistical identifiers, gamertags, device or advertising identifiers, usernames, and similar identifiers that may be linked to a browser, device, or account but which does not directly identify a person. As a result of such collection we may also receive other information, such as your IP address, user agent, timestamps, geolocation data, sensor data, apps, fonts, battery life information, and screen size.
The amount of information that is sent to us by technological means depends on your browser or device and settings you use. Please refer to the instructions provided by your browser or device if you want to learn more about what information it sends to websites you use, or how you may change or restrict this.
Cookies
We and third-parties we partner with may use cookies and other similar technological means (collectively, “Cookies”) on our Website to help us collect information through technological means. These technological tools may track or collect information such as: (i) IP addresses; (ii) the type of web browser and operating system used; (iii) and the pages of the Website visited. We use Cookies for various reasons, including:
- to improve functionality and performance of our Website, including tailoring our Website to increase relevancy of content displayed to you;
- to facilitate your transactions on the Website;
- to authenticate users of our Website;
- to provide us with insights on how users use our Website and other analytics, such as traffic on our Website;
- to remember your settings and preferences; and
- to deliver relevant advertisements to you based on your interests, preferences, and activities.
We obtain your consent to our Cookies by providing you with transparent information in our privacy policy and providing you with the opportunity to make your choice. You have the right to object to the use of Cookies. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective in relation to Flash cookies or HTML5 cookies. For information on disabling Flash cookies go to Adobe’s website (www.adobe.com). Please be aware that if you disable or remove these Cookies some parts of our Website will not work and that when you revisit our Website your ability to limit cookies is subject to your browser settings and limitations. You can also find out more information about managing, disabling, and deleting cookies at www.allaboutcookies.org.
How We Use and Disclose Information Collected from You
The information we collect from you may be used by us for the purposes for which it was collected, as provided in this Privacy Policy, or for other purposes that are disclosed to you and to which you consent. We may use and disclose information collected from you as follows:
- to ship our Products to you;
- to respond to inquiries and provide you with customer support;
- to serve you relevant advertisements and content;
- to send you informational, administrative, or promotional communications if you explicitly consented to receive these communications;
- to increase the security and safety of our Website;
- to perform analytics on our Website;
- for any purpose required by law, including where disclosure of such information is necessary to meet our legal obligations;
- photographs of our Products in your home uploaded to our Website or otherwise provided to us may be used by us for commercial purposes, including through displaying the same on our Website, and you hereby grant us an license to use such photographs for this purpose. If at any time you no longer consent to your photographs being displayed on our Website please contact us at the contact information at the bottom of this Privacy Policy and we will remove the photos from our Website;
- for any other purposes that are disclosed to you and to which you consent;
We also combine, analyze, process, and store information we collect from you for the purposes of facilitating and improving our Website. We may share aggregated information we collect that does not contain any information personally connected to you, with third parties, including for the purpose of providing general information and trends about the use of our Website. We do not sell our users’ Personal Information to third parties.
We keep track of Personal Information by storing it in a relational database, with all Personal Information tied to specific user records. Some or all the information we collect may be stored or processed in jurisdictions outside of Canada. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
As a necessary requirement of offering the Website and shipping products to you, some of your Personal Information may be shared with third party service providers, including Shopify and other ecommerce companies, payment processors, and mail or delivery services. These third party providers may have their own privacy policies, and any Personal Information shared with them would be subject to their privacy policies.
We reserve the right to transfer Personal Information to a third-party in the event that we merge with or are acquired by a third-party, or as part of the negotiations leading up to such merger or acquisition. We also may disclose your Personal Information for any other purpose permitted by law or to which you consent.
How We Protect Personal Information
The security of your Personal Information is important to us. We protect your Personal Information by maintaining administrative, physical, and technological safeguards appropriate to the sensitivity of such Personal Information. Personal Information may only be accessed by persons within our organization who require such access to provide you with the services indicated above.
Third Party Collection of Information
This Privacy Policy does not apply to applications, technologies or websites that are owned by and/or operated by other parties. The relevant third party’s terms of use, privacy policy, permissions, notices and choices should be reviewed by yourself regarding their collection, storage and sharing practices since they may be different from ours.
Do Not Track
Do Not Track is a privacy option that people can set in certain web browsers. Do Not Track is a way for individuals to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or other online services. However, we do not recognize or respond to Do Not Track requests, and we have no special monitoring services to identify which browsers are using Do Not Track options and which do not.
Your Rights
As a user of our Website, you have the following rights as they relate to Personal Information:
- the right to know what Personal Information about you is collected;
- the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months;
- the right to request that we delete any of your personal information that we collected from you and retained (subject to certain exceptions);
- the right to know whether and to whom your Personal Information is sold and/or shared, and you have the right to opt out of having your Personal Information sold; and
- the right to not to be charged a different price or receive different services where exercising the other rights described above (subject to certain exceptions).
Access and Rectification
You have a right to access to your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information and would like to have access to it, or if you would like to have it corrected please contact us using the contact information provided below. Once we receive and confirm your request, we will disclose to you:
- the categories of personal information we collected about you;
- the categories of sources for the personal information we collected about you;
- our business or commercial purpose for collecting or selling that personal information;
- the categories of third parties with whom we share that personal information;
- the specific pieces of personal information we collected about you (also called a data portability request; and
- if we disclose your Personal Information for a business purposes, the Personal Information categories that each category of recipient obtains.
Deletion of Personal Information
You may request that we delete your Personal Information and/or cancel your account by contacting us using the contact information provided below. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business’ relationship with you, or otherwise perform our contract with you;
- detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity or prosecute those responsible for such activities;
- debug products to identify and repair errors that impair existing intended functionality;
- exercise free speech, ensure the right of another consumer to exercise their free speech rights or exercise another right provided for by law;
- comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
- engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent;
- enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
- comply with a legal obligation; or
- make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Opting Out
You can opt out all marketing communications by (i) clicking the “Unsubscribe” link at the bottom of emails, or (ii) changing your account settings on the platform. It may take up to 30 days before we are able to process your opt-out request. Once we have processed the request, you will not receive any more marketing communications unless you opt back in.
Unregistered Users
If we process your Personal Information and you do not have an account, then you may, subject to applicable law, access, update, alter, delete, or object to the processing of your Personal Information by contacting us using the contact information provided below.
Response Timing and Format
We endeavour to respond to requests within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Age Restriction
We do not knowingly collect or maintain Personal Information from people under 19 years old. If we learn that Personal Information of people under 19 years old has been collected on or through our Website, we will take appropriate steps to delete this information. By using our website, you confirm that you are at least 19 years old and the age of majority in your jurisdiction, and have the legal ability to consent to the use of your Personal Information by Us as set out in this Privacy Policy. If you are the parent or legal guardian of a child under 19 years old who uses our Website, then please contact us at the address below to have your child’s account terminated and personal information deleted.
How to Contact Us
If you have any questions regarding this Privacy Policy, or to access your information, please contact our Privacy Officer at customercare@2edesign.com.
This Privacy Policy is dated and effective as of June 24, 2021.